App Store Connect for mobile game studios.

What mobile game studios specifically struggle with

• IAP catalogs are huge. A mid-size game has dozens of consumables (currency packs, boosters, bundles), non-consumables (cosmetics, unlock packs), and often auto-renewing subscriptions. Editing each through the web UI means opening the product, editing, saving, waiting, and going back to the list. Multiply by 40 products and you lose a day.
• Custom product pages are under-used because they're tedious. Apple allows up to 35 custom product pages per app — each a variant listing for a specific ad campaign. Most studios ship two or three because managing a dozen variants in the web UI is impractical.
• Screenshot churn is constant. New seasons, new characters, new modes — you're refreshing screenshots every few weeks. Re-exporting for iPhone 6.9", 6.5", iPad Pro 13", and iPad Pro 12.9" adds up.
• Localization is table stakes. Games live or die on global reach. Japanese, Korean, Chinese (Simplified), Chinese (Traditional), German, French, Russian, Spanish, Brazilian Portuguese — each needs its own metadata. Most studios under-invest because the overhead is too high.
• Age rating changes between releases. Add a new enemy type with blood, a new mature storyline, or a gambling-adjacent mechanic, and the age rating questionnaire needs re-answering. Forgetting means Apple rejects the submission or pulls the app.
• Territory availability is a minefield. Some features/IAPs aren't allowed in certain territories (gambling, crypto), and some territories have compliance requirements that need toggling. The territory matrix in App Store Connect is 175+ rows.

How AppConsul helps game studios

IAP management (Pro)

Every in-app purchase in a single panel: name, reference, type, status, pricing tier, localized display name and description, review screenshot, and availability. Edit in place — no form-per-product round trips. Bulk select to apply a pricing-tier change across a currency pack family.

Custom Product Pages (Pro)

Up to 35 custom product pages per app, each with its own screenshots, promotional text, and app preview videos. AppConsul lets you create, edit, and track the URL for each page in the same workflow as the main listing. Wire each ad campaign to its own URL and compare performance in Apple App Analytics. The custom product pages guide covers the optimisation strategy.

Store Assets Generator (Pro)

Frame screenshots in device chrome, add gradient backgrounds and captions, bulk-export in every required size. For games, the Pro AI-assisted caption suggestions use your description and keywords as context — so captions on your card game's hero screenshot actually mention card mechanics instead of reading like stock marketing copy.

Territories and Pricing (Pro)

Every Apple territory in one matrix. Toggle availability per territory, schedule price changes per territory, override pricing tiers, and turn off territories where a specific IAP isn't legal. Works in one pass rather than scrolling through 175 rows in the web UI.

App Details for age rating that's always right

Apple's age rating questionnaire — usually a long scrolling form — rendered as a clean toggle list: violence, sexual content, profanity, mature themes, horror, simulated gambling, medical information, alcohol/tobacco/drug, web access, gambling. Toggle once per change and save; AppConsul syncs the result.

Localization via AI translation (Pro)

Draft 40-locale listings from your primary metadata in a few minutes. Review each locale before upload — especially Japanese, Korean, and Chinese which benefit from native review even after machine drafting. For games that don't fund a full translation budget, this is the difference between "we'll localize listings later" and actually shipping localized listings.

Release Automation for weekly cadence

Release Automation chains: create version, attach latest build, copy metadata from previous version, write fresh What's New (templated), apply across locales, pre-flight, submit. For games with a predictable weekly or bi-weekly release pattern, this is the repeat-button your studio wants.

Recommended game studio workflow

1. Content update (no binary). Update IAP metadata or pricing in AppConsul's IAP panel. Apple publishes changes within hours. No version required.
2. Binary update (new features). Build from Unity/Unreal/native pipeline, upload to ASC via your CI. AppConsul notifies when processing completes.
3. Versions → Create new version, attach build.
4. Metadata and What's New across locales. AI translation drafts non-primary locales; native speakers review priority locales (JA, KO, ZH, DE, FR, ES).
5. Screenshots if UI changed. Store Assets Generator re-frames and re-uploads.
6. Age rating sanity check. If content changed, re-answer the questionnaire.
7. Custom product page refresh. For active ad campaigns, update variant screenshots or promo text.
8. Pre-flight, submit, monitor via notifications.

Tools you'll use most

• Screenshot size reference — exact dimensions per Apple device class, so your art team exports right the first time.
• Keyword field optimizer — games compete for keywords like "puzzle", "match 3", "rpg", "strategy". The 100-character field is high-leverage; don't waste chars on duplicates.
• Metadata character counter — for drafting short subtitle and promo text copy before putting it through translation.

Frequently asked questions

How many in-app purchases can AppConsul manage?

Every IAP Apple allows on your app. Consumables, non-consumables, auto-renewing subscriptions, non-renewing subscriptions — all editable in one panel.

Can AppConsul help A/B test screenshots?

Via Apple's custom product pages (up to 35 per app) and Product Page Optimization (up to 3 test treatments against a baseline). AppConsul lets you create and manage all of them without bouncing to the web.

We release content updates weekly. Does that cadence work?

Yes. Most content updates don't need a binary. When a binary is needed, Release Automation chains the repeat steps so weekly cadence is practical.

How does AppConsul handle 15-40 locale listings?

Every locale is a column in the metadata editor. Pro's AI translation drafts non-primary locales from your primary metadata; native speakers review the priority ones. See the 40-locale localization guide.

Does AppConsul help with age rating declarations?

Yes. App Details renders Apple's age rating as a toggle list. Re-answer once per content change, save, sync.